A picture is worth a thousand words – the importance of photography in PR

4th May 2022 by Natalie Tomlinson

When thinking about your PR plans, do you have all the essential information – what are your key messages? What social media platforms do you want to use? Do you want to hold any events?

Did you think about photography?

Photography can often be overlooked, but as the saying goes – a picture is worth a thousand words.

When trying to get a story published in the media, an editor is far more likely to run an article which is accompanied by a good photograph.

And I stress the word GOOD. Out of focus, blurred or photographs showing the back of someone’s head will not make it out of Outlook.  

During my days as a news reporter, my editor, who had space to fill in his paper, would often choose articles that weren’t the best – but the photographs were!

In public relations a picture is worth its weight in gold.

With today’s technology a still image captured on your mobile can be impressive and for social media you may be able to get away with it.

But to really sell you / your business, it’s worth talking to a professional. Booking a photographer is an added expense but it will ensure your picture (and with it your story) won’t be ‘binned’ when it reaches the news desk.

Now… are you ready for your close up?!

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