Awards – you’ve got to be in it to win it!

17th February 2022 by Rachael Bruce

Adele stole the show at The Brits, the Grammy Week schedule has just been announced and a trio of women is set to host this year’s Oscars.

It’s true to say awards season is now in full swing.

For us that means identifying awards for clients to enter and drafting submissions on their behalf.

While industry and business awards may not have quite the same level of glamour as their entertainment equivalents, they’re a chance to shine the spotlight on your success and achievements.

Here are just a few reasons why entering awards can be good PR:

• Validation – being recognised by a panel of judges or industry experts demonstrates that you’re among the best at what you do. It helps benchmark your product, service, strategy, or policy.

• Pride – awards encourage people to take pride in their work, knowing that they’re being judged or assessed. They can also help attract new recruits who want to work for an award-winning business.

• Good news – making the shortlist or, even better, winning is a positive and gives you something to shout about in all of your marketing, including PR, with the bonus of having an external accreditation.

• Celebration – whether you’ve simply been nominated, have made the shortlist or have been tipped off that you’ve won, everyone loves an excuse to let their hair down and party!

While other PR agencies may boast about holding awards for their own efforts, at Active PR we’d much rather champion the achievements of our clients instead of shouting about our own successes.