On International Women’s Day: Why success isn’t about being an all-women company; it’s about being the best at what we do

6th March 2025 by Mary Anderson

When we founded Active PR, we had a vision: to create a business that was bold, creative, and dynamic— a company that would set new standards in the industry. As three female directors, we knew the industry was fast-moving and competitive, but we also understood the unique strengths we brought to the table. Years later, we are proud to say that our company remains an all-female team, and what better time to celebrate this than on International Women’s Day?

While we remain an all-female team today, we have worked with—and employed—many talented men along the way. Each of them brought valuable skills and fresh perspectives, contributing to our company’s success. However, our core team remains entirely female, not by design but by natural evolution. It’s not about exclusion; it’s about celebrating the strengths and expertise that women bring to the PR industry.

Public relations is all about communication, relationship-building, and strategic thinking – areas where women often excel. Some of the qualities that make women exceptional in PR include:
• Emotional Intelligence: Women tend to be highly attuned to emotions, allowing them to navigate complex client relationships with empathy and understanding.
• Multi-tasking: PR is a juggling act, and women often thrive in fast-paced environments that require managing multiple projects at once.
• Collaboration: Teamwork is at the heart of PR, and women are natural collaborators who bring people together to achieve common goals.
• Attention to detail: Whether it’s crafting the perfect press release or handling crisis communications, a keen eye for detail can make all the difference.

Of course, men bring their own strengths to the table. In our experience, some of the qualities men often bring to PR include:
• Risk-Taking: Men are sometimes more inclined to take bold risks, which can be valuable in creating daring campaigns.
• Direct Communication: A straightforward approach can be incredibly effective in media relations and negotiations.
• Confidence in Decision-Making: While women excel at weighing all perspectives, men can often bring a decisive edge to strategic choices.
• Tech and Data-Driven Approaches: PR is increasingly influenced by analytics, and both sexes bring expertise in digital strategy.

This International Women’s Day, we are taking the time to reflect on our journey, appreciate the strong women who have shaped our industry, and look ahead to the future.

Our all-female team is a testament to the power of women in business, but we remain open to anyone who shares our values and passion for PR—regardless of gender. For us, success isn’t about being an all-women company; it’s about being the best at what we do.

Here’s to all women in PR – Happy International Women’s Day!