Why should your business be using LinkedIn?

17th April 2024 by Natalie Tomlinson

LinkedIn is a professional networking platform. According to www.statista.com its users in the UK are on the up, growing from 39.2 million in November 2023 to 39.7 million in January 2024*.

LinkedIn is a great platform to raise your personal profile, allowing members to connect, build a professional network and share content. But it is also a very powerful tool for businesses.

Let us tell you why…

• Shout it from the rooftops

LinkedIn allows you to showcase your business… to the world of business. Sharing not only your news, but also your connections. Been for a coffee with your accountant (post about it and tag them); gained a new client (post about it and tag them); want to thank your printers for a good job (I think you get it now!).  

• Drive traffic back to your website

If you’re updating your website on a regular basis with news, blogs, events etc then why not let everyone know? Post a small snippet on LinkedIn with a link back to the full details on your website. Driving traffic back! This is also a good time to remind you… don’t forget to add your web address to your page.

• Hiring?

LinkedIn allows you to post job adverts. And don’t forget even if you haven’t used the platform for hiring purposes it will be one of the first places a potential employee will look for further information on your business. Another reason to keep all your details up to date.

Leading into…

•  Connect with your employees

Ask your team to add your business to their employment status so anyone searching for your business can see your team members… putting faces to the names is always a plus! It’s also a good idea to ask your team to share your news and updates with their network.

•  And finally…

Don’t rush your posts. Plan them and, most importantly, don’t just post for the sake of it. Your content should either engage, entertain, educate or inspire. Add as much value as you can to each post to drive interactions.

Social media is one of our fortes and we help clients across all sectors to engage on social media. So if you would like a hand then drop us a message – you can find us on Twitter, Facebook and LinkedIn.

* UK: LinkedIn users 2024 | Statista

Are you using social media for business? And if not, why not?

7th September 2022 by Natalie Tomlinson

We are living in a world where people like to share… thoughts, ideas, opinions, holiday pictures, and even what they’ve had for tea, I am of course talking about social media.

From Twitter to TikTok, Facebook to Instagram, Pinterest to LinkedIn we can’t escape social media.

According to Statista* in February 2022 there were 57.6 million active social media users in the UK.

So, my question, if you aren’t using social media for your business – then why not?

With an audience of 57.6 million people in the UK alone, just think of all the potential new business your posts could generate.

Now, I’m not suggesting you sign up to every platform (not every platform will be suitable for your business) but first stop is to find out what social media your customers are using.

If you are using more than one platform, you’ll need to adapt your content to each; look at the difference between posts on Twitter to those on LinkedIn.

Not only can social media sell your products / services, but it also gives potential customers the chance to get to know you – the person behind the business.

Our final piece of advice is to ensure whatever you are posting is quality content (resulting in interaction or web page visits). Don’t rush it, plan what you want to say and when and, most importantly, don’t just post for the sake of posting! 

Social media is one of our fortes and we help clients across all sectors to engage on social media. So if you would like a hand then drop us a message – you can find us on Twitter, Facebook and LinkedIn!

*• Social media penetration UK 2022 | Statista